Planning to put together a strategy for your child care centre? Creating a marketing plan for your child care centre is an important step when you embark on your voyage to success. If you are investing a boatload of money in your business but you are doing anything when it comes to marketing, your business is destined to sink egregiously. There is no way you can grow your business without marketing. When you market your business, this is beneficial in multiple ways. However, the following are the three big benefits you can reap:
For parents, the trust factor plays the most important role when it comes to choosing a daycare centre. People choose the name they can recognize and trust. So, building brand credibility gives you a competitive advantage. It does not matter whether you have just started or your business is in the growth phase, you should work on marketing to position yourself as a brand in the market.
To serve parents and children, a daycare centre makes money in different ways including enrollment fees, administrative fees, fundraising and grants. Your business needs financial support to grow. When you are building brand credibility, your prospect of getting grants is increased. Your fundraising campaigns can garner more response. People consider your reputation and credibility before opening their wallets.
When you are selling or serving, it all starts with customer engagement. When marketing takes the digital route, it is easy to find and engage parents looking for childcare centres for their children.
Now, the question is – how your efforts in social media marketing contribute to your overall marketing plan for child care centre?
We can say that social media marketing drives word-of-mouth in the digital age. There are three ways social media marketing can support and grow your daycare business. There are many benefits of this digital social connectivity on Facebook, Instagram and other popular social media platforms. You can reach your target audience and deliver your message. You can build your own community and foster your online presence and awareness. You can provide better customer support. Getting links to your website from these popular platforms also helps in SEO. These benefits are for every business. However, the following are the three ways social media marketing is especially beneficial for your daycare centre.
Let’s start with the most important point. You never forget to check your social media accounts to see how many likes and comments you have received. Moms are very active on social media platforms. They have joined many Facebook groups where moms are sharing their motherhood secrets. Recent studies also show that mothers with kids under the age of five are very active on these platforms and they are your target audience. So, social media is the best place to build credibility and engage your customers. You simply have to create and post useful content for them. Give them something they will love to share with other mothers. Use social media to spread words about your daycare business.
Local businesses, especially the smaller ones do not have enough time, money and other resources to work with big marketing companies. As social media is the best place for targeting mothers, you should make the best use of it to promote your local business.
These moms are looking for the nearest daycare centre that has a reputation. Facebook, Instagram, Twitter and all other social media websites come with geographic features such as geo-tagging, location-based tweets. People in the areas you are targeting can easily find you. And, you can also focus your efforts on mothers living in your neighbourhood.
Parents really appreciate if people running the daycare business stay in touch with them. For this, you do not need to invest in some expensive customer support tool. Using social media for customer support is very easy and affordable. You can post videos and images of kids in your facility. You can let parents know what their kids are doing. This also helps in developing healthy relationships with parents. Most importantly, they can approach you and you can respond.
All marketing strategies for child care centres are incomplete without social media.