Make your Christmas event memorable

The perfect time to host a corporate event is Christmas. You’re up against party season, shopping season, and general ‘jolly’ season – Christmas party hangovers cost UK businesses PS 740 million in 2012. How can you make your Christmas event the best?

Try something new

You would think that a Christmas event is a Christmas occasion. But that is incorrect. You can’t expect people to make the effort to attend if you don’t offer something exciting. Find amazing and unique venues to create a theme that has a wow-factor. There will be activities for everyone. Experts can help you to come up with a theme and create an experience that reflects your brand. You want people to talk about you and your company’s event. Dare to be different. Create a memorable event that will stay in their minds forever. Stand unique by announcing your event with Christmas posters that help you get that festive vibe. 

Mini-marketing campaign

If you are looking to create intrigue and prestige around your event, consider a mini-marketing campaign. You can think outside the box, use your imagination and approach the planning as if it were a major marketing campaign for a product or service. To intrigue and tempt your guests, send out teasers and clues before the big reveal about the event’s actual content. It’s hard to resist originality and mystery.

Innovative invitations

Your actual invitation is the most important part of your email marketing campaign. Your invitation should be personal, quirky, sophisticated, and interactive. . . A countdown clock to the big event could be a great idea. To grab the attention of your invitees, you can include a challenge or competition in your invitation. You can make your invitation more memorable than just a simple RSVP. 

The click-through rate on mobile devices increased 26% in the first weeks of December 2012, compared to the average for normal holiday shopping periods (an increase of 5% on the same holiday period last year). Keep in mind that people will be on the go during busy times and are more likely to check their email via mobile devices. No matter the invitation style, make sure your email marketing design is tailored to your recipients and makes it easy for them to click “yes please” from anywhere they may be.

Invite more than one person to a company

We’ve all been there. Those awkward corporate events you hate where you sit around waiting for anyone to come in, or just about anyone to walk in. It’s true that budgets can be tight. But, if you want to invite a client or prospect to your event, make it easy. You can send them a “plus one” invitation, or invite two of their colleagues. This is the best time to expand your marketing network.

It is important to send reminder emails as the big day approaches.

Do not peak too soon

Timing is everything. People don’t like Christmas being forced down their throats in October. Your invitation campaign should be tailored to suit your needs. Avoid using overtly seasonal imagery or wording until late November, or preferably December.

To-do list

Make sure to:

  • When it comes to organizing your venue and theme, think outside the box.
  • You can create a mini-marketing campaign for your event.
  • Your email marketing design should be creative and bold.
  • Your invitations should be easy to use by your clients.
  • Consider the event an opportunity to expand your marketing network.
  • Do not bombard your clients with Christmas cheer too soon.