If you’re partly responsible for your company’s marketing or online presence, you’ve undoubtedly had a discussion about redesigning your website.
Maybe you’re not getting enough leads, maybe it’s out of date or maybe, it just doesn’t fit your branding.
A website redesign can be a huge task regardless of the size and nature of the business, particularly if you want to do it correctly. A casual approach only results in an imperfect website which can do more harm than good to your marketing and sales efforts.
Proper planning, analysis, and a little imagination will help make the next redesign more successful.
Let’s look at the 8 steps of redesigning your website.
1. Benchmark the Latest Performance Metrics
Before you plan to redesign your website, make a note of the metrics you are using. This will give you a clear idea of where your web design is and what metrics you can boost for your redesign.
Analyze the monthly output of your current website in different aspects. The value and significance of each of them can differ depending on your website’s redesign goals, but it’s helpful to pull each metric before you dive deep into redesigning.
2. Determine Your Website Redesign Goals
When contemplating a web development project, ensure you have a legitimate reason for it. It’s not just about how the site looks, it’s also about how it operates. Be crystal clear about why you are redesigning the website, and link those goals to measurable results.
Many of these priorities are mutually related. For example, in order to produce more conversions, you need to increase the traffic while reducing the bounce rate of your site.
3. Define Your Branding and Messaging
Before developing your new website design and content, have a clear idea about the tone, ideal branding, messaging, and unique value proposition to ensure continuity across the entire website.
Use a straightforward and concise language while creating your message. Don’t use industry or technical jargons that can alienate parts of your audience and make you sound like a robot or someone too pushy to sell their products. A website development company will handle your branding and positioning effectively.
4. Define Your Buyer Persona
Your website is not all about you.
When your visitors land on your website, they should be compelled to think about the purpose of your brand and products for them. Talk to your visitors in their own language by designing your website and producing content for your customer.
Make sure that you clearly define your customer, so that you can shape your website’s redesign strategy around the website visitors that matter most to you.
5. Website Audit
Getting discovered online is important for improving the metrics of your website. By looking at which pages are popular, what pages are frequented, and what may be lacking, you’ll get a sense of what can be recycled and refreshed, or what needs to be built from scratch.
Going through your analytics to see user behavior will help you find pages that were irrelevant in generating a decent amount of traffic. You can omit such pages’ however, pages that are good, generate traffic, and convert well need to be kept intact and further optimized.
6. Canvas the Competition
Take into account what you’ve discovered in your site audit and start looking at what you actually want your website to look like, apart from branding. Gathering website ideas and reviewing your competitor’s websites lets you get a snapshot of the industry’s best practices and where you can spice things up a little.
This process is designed to help you understand what you can do best on your website. When you have carried out your competitive analysis, draw up a list of action items outlining certain areas for change and how you can set yourself apart from your rivals.
7. Set a Timeline
The next step in our website’s redesign checklist is to build a realistic timeline. Developing a remarkable website takes time. To make sure that you hit the target not just for your brand, but also for your users, there is a fair amount of strategy and analysis that needs to be taken into account long before you start coding.
8. Choose the Right Software
The final step of the website redesign process is to select the best software to create and host your website. This software is usually referred to as the Content Management System (CMS) and is used to create, design, and publish the website for viewing around the world. Web development services will know the best CMS to use for your kind of website.
After Your Website Is Developed…
Your brand new website has been created and launched, but the fun doesn’t end there! Now you need to start gathering and evaluating your user data for new designs.
Work with your team to prepare A/B tests to test various formats or functionality to help enhance the user’s journey.
This is our e-commerce website development checklist! It’s not always easy to follow the book, particularly when there are tight deadlines or time constraints that could potentially miss some of the steps.
However, following it closely can help you drive your new website and generate leads that you’ve always wanted.