Online retails have become a need of the day in light of the COVID 19 pandemic situation. People can stay home, but they cannot stop using basic amenities. Therefore your business will continue but with adaptations to the new ‘normal’ and social distancing requirements.
When you start working on your online presence as a retailer, the first point of action will be to get a website developed. Since all retailers will be doing that, what makes yours different? Make it trendy by following the web design tips in this blog, and stand out as an online retailer.
This article aims to introduce you top tips and website design practices for your online retail.
Five tips and website design best practices for online retails
The competition in the retail business is here to stay. It is all about the survival of the fittest. You can either adapt to the market requirements or quickly become irrelevant to your target audience. In order to become the favorite retailer and stay in the spotlight; you need to indulge in excellent web design practices. You can do so by following the tips elaborated below:
1). Convenient navigation
If you want your website visitors to become regular visitors, give them convenience. This convenience will keep them interested in your brand for online shopping. Modern UX design is not flaunting complicated systems but saving time of an average visitor and helping users with convenient filtering, navigation, and search mechanisms.
From brand logo to catalog, breadcrumbs, search bar, and filtering, seek the help of professionals for website design in Dubai to keep everything logical. The professionals can use journey maps apart from employing various testing tricks for ensuring user convenience.
2). An evident visual hierarchy
In a world where usability engineering is a full-fledge field of study and application, the least you can do is to give your users a visual hierarchy on the retail website. Everything should be self-explanatory. Provide a navigation menu, logo, and brand name up there in the header, search bar, a slider of images representing your team or services, main content area, and a footer.
The safest bet is to leave little to no work to the imagination of the user. A clear and easily understandable hierarchy will help your online website visitor navigate pages and filter the adequate information as they need to.
3). Simplicity as a tool to appeal
Achieve perfect through simplicity. When do you think it is perfect? Well, when there’s nothing more you need to add to the website, nor is there anything to remove. It means there’s nothing unnecessarily added, nor is there any element lacking in your website.
The key to success in appealing a wider audience to your website is to neither go for an information overload nor leave a visitor curious. Balancing the perfect amount of information and responsiveness options will prove a powerful tool.
4). Balance beauty with personality
Beauty is in the eye of the beholder, but it doesn’t mean you don’t need to do anything about it. Especially when you’re talking business, wooing the hearts of people is important. The emphasis shouldn’t merely be on the beauty of your retail website. Instead, make a brand personality, and the website should reflect this personality, notwithstanding some beauty requirements.
People don’t read text on a website, so no need to add paragraphs, instead add flow charts and illustrations in the form of graphics when describing your brand. Don’t let them go without making them understand your brand and work.
5). Consistency in brand presence
A brand has its own logo, and some uniqueness in its branding makes it distinctive. What is it that sets your brand apart from the rest? Know that people remember the branding colors, fonts, typography, and signage in general.
Make sure your brand is very much present everywhere and that, too, with consistent usage of branding colors, fonts, and patterns of designing. Having a catchy and easy to remember tagline is even better. The key is to present your brand with consistency in all the visual elements of promotion.
Going to develop your retail website?
Since it’s your business website, you cannot develop without seeking professional services. Secondly, if you want to stand out, make the website highly usable and convenient in terms of filtering, search mechanism, and navigation. You need to make it beautiful and attractive while not compromising on the brand persona. Keep everything self-explanatory and easy to comprehend with maximum usage of graphics and minimal textual paragraphs.
Lastly, make sure the brand presence is consistent in terms of visuals and graphics. This practice will make people relate our website to the signboards they keep on seeing on roads and social media sites.
Retail business is competitive, and you must find your edge around it.